When you've been managing events for some time, it's easy to fall into the trap of making assumptions about your attendees—but you know the old saw about what "assume" means. (And for those of our readers who have never heard this one, "assume" makes an "ass" of "u" and "me.") Our colleagues at MeetingsNet list five fatal assumption traps—don't fall into them!
1. Thinking about your attendees as “attendees.” Sure, you want them to physically show up at your meeting, but is their body the only thing you want to check in? What about their hearts, their minds, their attention, their intentions? If you want all that to show up at your event, you have to think holistically about the people who are coming to experience what you’re offering. And that starts with what you call them, especially in your own mind … MeetingsNet