Gwen Helbush Photo by Colson Griffith Photography
Gwen Helbush now offers services to fellow event pros.

Who’s News in Special Events for March 29, 2018

Special events business news this week includes new services from wedding pro Gwen Helbush and a new global sales director for AlliedPRA.

Veteran wedding planner Gwen Helbush, founder of Where to Start Wedding Planning of Newark, Calif., has added auxiliary services for fellow planners, including developing budgets, risk assessment, logistics, vendor management, proposal writing, and on-site management. She also offers business coaching. For details, call 510/795-9072, ext. 101.

Longtime incentive executive Cherryl Brazier has launched the Anchor Collection, a Redondo Beach, Calif.-based company representing hotels, destinations and venues.

Big foodservice company Centerplate has announced chef Alex Reyes as the new executive chef at the Javits Center in New York.

Big San Diego-based DMC AlliedPRA, included on the latest Special Events "25 Top DMCs," has promoted Nicole Hess to global sales director.

PR and event specialist Martin Klingler has been appointed managing director of the Stuttgart office of the international events agency Vok Dams.

Sheraton Grand Los Cabos Hacienda del Mar in Mexico has promoted executive chef Manuel de Luca to director of food and beverage; current executive sous chef Cristian Schwuger will step up to become executive chef.

Irvine, Calif-based 360 Destination Management has announced a new partnership with Ovation Global DMC, headquartered in Geneva, as Ovation’s preferred U.S. DMC partner.

Chicago-based Live Marketing has named Matt Freitasto to the post of relationship manager.

Hyatt Regency Lost Pines Resort and Spa, located outside Austin, Texas, has named Erin Patin as its director of sales and marketing. 

SMG has been named to operate the Reno-Sparks’ [Nev.] major convention and entertainment facilities. The four-year operating agreement includes the RSCVA-owned Reno-Sparks Convention Center, the state-owned Reno-Sparks Livestock Events Center, and the Reno Events Center and the National Bowling Stadium, both owned by the City of Reno.

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