Founder, HUNTERS POINT
Kelly Markus is the founder of HUNTERS POINT. This female-led small business also happen to be among the masterminds who put on Mighty Dream Forum, previously presented by Pharrell Williams, billed as the “Davos of DEI”; and Joy to the Polls, a cause-related entertainment pop-up to get out the vote in 5 different states over 15 cities. But they are also experts, through their work with high profile consumer brands (H&R Block, Afterpay, Resort Pass, Tassimo) in helping these businesses create memorable consumer activations that integrate a relevant and important cause into their events. Most recently, HUNTERS POINT was named the experiential agency of record for the recently announced Play Playground, a first-of-its-kind fantastical, immersive, gamified experience that will launch in Las Vegas at the Luxor Hotel and Casino, for which HUNTERS POINT will drive a campaign to secure sponsorship opportunities with leading consumer lifestyle brands. Prior to starting HUNTERS POINT, Kelly most recently served as the VP of Experiential Marketing at Refinery29. She was specifically recruited to transform the Experiential Department and scale the 29Rooms event property. Simultaneously she doubled the co-branded events, ultimately supervising the production of over 50 events in the US and London. By Y1, she grew the top and bottom line revenue over $16M. In Y2, she scaled the business with 4 US tent poles, exceeded financial goals again to $24M and enabled the property to be sought out by IMG Live for global expansion. Under her supervision, the property won 2 Digiday awards, was nominated for its first Webby, an LA Think Award and named the Hottest Event Business in Media by Adweek. She has an industry-diverse and myriad of event work experience in over 40 US markets including: Rubik Marketing's HBO Game of Thrones Season 6 US City tour; Entertainment Weekly's POPFEST; the Time 100 Gala with performances by Nicki Minaj and Ariana Grande; the Intel Developer Forum; Jaguar XL's launch with Christina Hendricks; Steinway & Sons Spirio launch; Sega's Sonic Boom fan event at ComicCon; William Rast's Spring runway show; Intel at Mercedes Benz Fashion Week Spring; and Coca-Cola’s Rihanna record release concert. She has been listed on the #BizBash500, presented at XLive, Fast Company Innovation Festival, BizBash East, She Runs It, the Association of National Advertisers and NYU’s Stern School of Business. Kelly is a Drama graduate of New York University’s Tisch School of the Arts.