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Shelly Archer of 360 Destination Group

Recycled and repurposed: Landmark buildings serve as unique venues for corporate events

Shelly ArcherToday it’s all about being green--and in the world of corporate events, it’s no different. Tired and worn buildings are being restored and repurposed into unique venues that offer a depth and a soul that can only be accomplished with a building that has a story.


With so many knowledgeable staff in multiple locations, I decided to ask my team at 360 Destination Group to share some favorite examples of repurposed party spots. The list is eclectic and fun … and may be perfect for your next corporate event.


Vibiana Los Angeles
Los Angeles: Vibiana

Originally, Vibiana was known as St. Vibiana, the first Archdiocese Catholic cathedral in the city. Completed in 1876, it is one of the few nineteenth century landmarks that still stands in Los Angeles today. Vibiana has since been transformed into a beautiful event facility that features cutting-edge lighting and sound systems, high-quality custom rental equipment, an experienced and talented staff, and a comprehensive dining and craftlibations program. Vibiana boasts a main hall and garden courtyard, offering endless possibilities for styling events including performing arts, entertainment, nonprofit and corporate. Photo courtesy Axel Koester.

San Diego: the Headquarters at Seaport District


the Headquarters San Diego
San Diego:
The Headquarters at Seaport District

Previously the location of the San Diego police department headquarters, The Headquarters at Seaport District is now an open-air shopping destination with specialty shops, restaurants and entertainment venues. It is designed with San Diego’s most discerning residents and visitors in mind. The location is known for its unique blend of classically inspired architectural styles and rich history. The renovation has brought new life to the historic waterfront region.

The Headquarters is home to Eddie V’s Prime Seafood, which is located in the former courthouse section of the building and features two private upstairs dining rooms that are perfect for corporate events. Pizzeria Mozza also boasts two private dining rooms. Meeting planners will be interested to know that The Headquarters can be used as a complete corporate buy-out in order to create a street party event. Photo courtesy The Headquarters.

Orange County, Calif.: Anaheim Citrus Packing House


the packing house
Orange County, Calif.:
Anaheim Citrus Packing House

One of the few remaining packing houses of the agricultural Orange County era, the Anaheim Citrus Packing House is an iconic establishment.

Built in 1919 at downtown Anaheim’s border along the Southern Pacific rail line, it was a commerce hub for the area. The restored Packing House resembles a food hall much like the great public markets that once operated in South America and Europe. The space features a large central chamber with communal dining surrounded by varying kiosks and cafes.

There are also outdoor picnic gardens and a dining porch that extends the length of the entire building. There are plans for this venue to be available for complete corporate buy-outs in the future. Photo courtesy Performance Marketing.

San Francisco: Nob Hill Masonic Center


San Francisco Nob Hill Masonic Center
San Francisco:
Nob Hill Masonic Center

The iconic Nob Hill Masonic Center has stood at the top of Nob Hill for the past five decades as an integral part of San Francisco’s culture. There is a multi-million dollar renovation underway for the following:

• Renovating the auditorium and California Room, which includes multiple-terraced first floor seating in the auditorium

• Replacing the current stage with a new stage approximately 50 feet wide by 32 feet deep

• Upgrading the lobby space to enable greater flexibility

• Replacing the current temporary catering operations with permanent food and beverage service and kitchen

• Upgrading the dressing room facilities


The stunning building is constructed from solid marble and has numerous unique artistic features including the prominent mosaic window in the entrance foyer. The window incorporates thousands of pieces of parchment, metal, silk, felt, linen, natural foliage, sea life, shells, vegetable matter and stained glass. It is scheduled to open in September. Rendering courtesy Nob Hill Masonic Center.


Chicago: Del Frisco's

Chicago's Del Frisco's

Chicago: Del Frisco's

Del Frisco’s takes up three floors of the historic Esquire Theater in the lively Gold Coast district with close proximity to high-end shopping. The exquisite interior was intended to preserve the architectural elements of the theater and establish an intimate dining atmosphere with a stunning wine tower three stories tall.

You won’t find another steakhouse like it in the city. The restaurant features private rooms, patio/outdoor seating, a gorgeous view and a wine list with a staggering 1,200 selections. There is a variety of options for private and semi-private events at Del Frisco’s. Photo courtesy Del Frisco's.


Miami: the Historic Alfred I. DuPont Building

Historic Alfred I DuPont Building

Miami: the Historic Alfred I. DuPont Building

In the heart of Downtown Miami sits the Historic Alfred I. DuPont Building. Completed in 1937, the building originally housed the Florida National Bank & Trust and was owned by Alfred I. DuPont. At 17 stories, Miami’s only Art Deco skyscraper was designated a historic landmark in 1992 and was fully restored the same year and again in 2005.

In 2001 the mezzanine level began its utilization as a special events venue. With opulent brass gates and soaring 30-foot ceilings, the venue has quickly become a highly sought-after event space for enterprising clientele looking for Miami style and glamour. With 22,000 square feet of space, complete with teller windows, bank vaults and ballrooms, this repurposed building can offer a unique vibe to your next corporate event. Photo by Tomas Loewry.

Shelly Archer has more than 20 years in the incentive travel industry. As a partner at 360 Destination Group, she works in the Orange County, Calif., office and focuses her efforts on marketing and sales. She has extensive experience in the field of destination management and is a well-respected voice in the DMC community.

TAGS: Venues
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