The $100 billion convention industry is slowly starting to reopen in the U.S., with centers tuning to safety standards—and looking at other centers—to move forward, says CNBC:
As states such as Florida and Texas take further steps to reopen, the industry is trying to bounce back, with some centers preparing to host events as soon as next month using safety measures that are becoming commonplace: temperature checks, social distancing, reduced capacity and contactless registration.
In Texas, the Sunbelt Builders Show is going on as planned for next month at the Gaylord Texan, just outside Dallas. Despite the state’s recent record spike in coronavirus hospitalizations, organizers said in an email to CNBC, they are encouraged by the registration numbers and attendance is trending similar to last year’s 2,300-person event.
It is a critical moment for a massive industry and the economy. The Center for Exhibition Industry Research estimates conferences, which drive business for hotels, airlines and local restaurants contributed more than $101 billion to U.S. gross domestic product last year.
Since March through the end of the year, 64 percent of conferences tracked by the International Association of Exhibitions and Events have been canceled.
“Shows are watching closely to see what each is doing,” said Cathy Breden, the organization’s executive vice president … CNBC