Skip navigation
Special Events Blog
Matthias Kindler

Events That Don’t Change Anything Are a Waste of Time and Money

To be effective, events should be more about the "why" than the "what," says expert Matthias Kindler.

The following is an excerpt from Matthias Kindler’s new book “Don’t Catch Sharks with Hot Dogs,” which offers insights that move special events from being fun and entertaining to strategic and effective. Here is how to order the book: 

Register to view the full article

By registering for Premium Content on Special Events, you can gain instant, insider access to news, articles and reports created just for special event professionals. Registering is FREE, easy and quick, and it helps us develop better editorial for you.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish