Special Events Blog
Matthias Kindler

Events That Don’t Change Anything Are a Waste of Time and Money

To be effective, events should be more about the "why" than the "what," says expert Matthias Kindler.

The following is an excerpt from Matthias Kindler’s new book “Don’t Catch Sharks with Hot Dogs,” which offers insights that move special events from being fun and entertaining to strategic and effective. Here is how to order the book: 

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