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Freeman XP Offers Advice on Going 'Glocal'

Freeman XP Offers Advice on Going 'Glocal'

A free PDF document from Freeman XP offers a five-step process into creating global corporate brands with local finesse

The world is growing smaller for producers of special events. For some insights on developing global event portfolios, creating a consistent brand and developing a global messaging strategy, you can review the free Freeman XP document on going "glocal"—a five-step process that combines both the power of a single brand strategy with all-important local nuances. Download the Freeman XP "glocal" brand study here.

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