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Pantone Color of the Year 2024: PANTONE 13-1023 Peach Fuzz

Soft, dreamy hue eases up after last year’s bold and bright magenta

Pantone, the global color authority and provider of professional color language standards, has introduced PANTONE 13- 1023 Peach Fuzz as its Color of the Year 2024. 

Pantone describes the color as “a velvety gentle peach whose all-embracing spirit enriches mind, body, and soul,” saying that “it captures our desire to nurture ourselves and others.” 

The reasoning behind the decision is as follows: 

“At a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows ever stronger as does our imaginings of a more peaceful future. A warm and cozy shade highlighting our desire for togetherness with others and the feeling of sanctuary this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness. Subtly sensual, PANTONE 13-1023 Peach Fuzz is a heartfelt peach hue bringing a feeling of tenderness and communicating a message of caring and sharing, community and collaboration.” 

Lee Eiseman, Leatrice Eiseman, Executive Director, Pantone Color Institute™, says, “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” 

The events industry is already beginning to embrace this delightful color. View the following photo gallery to glean inspiration! 


Feature image copyright: (c) PhotoIris2021 |

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