It's the moment we've all been waiting for: Pantone has announced their Color of the Year for 2023. Viva Magenta "vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength," said the official statement. "Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative."
Leatrice Eiseman, Executive Director of Pantone Color Institute, describes it this way: "Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength."
This vibrant tone is right in line with some of the bold color trends we are seeing on the horizon. Let's take a look at how magenta can be incorporated into your next event.