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Datakalab System Measures Audience Reactions in Real Time

The system measures "micro changes" in the faces of audience members to see how well content is being received.

The Datakalab system pairs software with cameras trained onto the faces of the audience, measuring micro changes in their expressions to determine their reactions to presentation content. This data gathered is then fed into the Datakalab technology and analyzed by the company’s neuroscience experts. The output: a report outlining your attendees’ collective responses to various points within your programming allowing you to better tailor that content to what will drive the highest response in the future. An enhancement is the Connected Bracelet, which measures attendee’s heart rate variances and body temperature, both of which indicate reactions to content in real time.

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Note: Act fast--information on this product is available online only through June 25, 2018.

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