Great marketing has a clear mission and a story. When done well, it taps into people’s emotions and sells not just a product, but also a feeling. That feeling generated by great marketing attracts your target customer base, as well as dedicated staffing candidates and press. Undervaluing strong marketing or getting it wrong leaves profits and growth on the table. Here are a few elements of successful marketing to keep in mind.
- Tell your story
- Keep a pulse on the cultural tone
- Get outside of yourself
- If you didn’t photograph it, it didn’t happen
- Marketing decks are a secret weapon
- Be authentic
To learn more about each element, view the full article on catersource.com.