Marketing matters, but it's not easy. If it were, then businesses would “all make huge profits quickly and retire early,” says Steve Kohn, president of Miller's Rentals and Sales in Edison, N.J. Here, Special Events Magazine highlights two...
Los Angeles-based Classic Party Rentals, the biggest event rental company in the U.S., announced today that it has acquired all five party rental outlets owned by 523 Capital of San Francisco. 523 Capital itself bought the outlets over the course...
The event rental industry reviewed both glamorous looks and profitable ways to pull them off at The Rental Show in Las Vegas. The event segment opened today; the official opening comes Tuesday at the Mandalay Bay Convention Center...
On the face of it, the event rental industry is looking forward to a good year in 2008...
San Francisco-based 523 Capital announced last week that it completed the acquisition of its fifth party rental outlet on the East Coast within the last 12 months. Chantilly, Va.-based Event Rentals, which serves the metropolitan Washington area...
If you haven't stocked up on lighted tables and eco-friendly ware, get a move on. Here, rental operators share what's all the rage … ...
Los Angeles-based Classic Party Rentals solidified its market dominance last week with its announcement that it has acquired major party rental companies in Chicago and New York. Classic acquired McCook, Ill.-based Chicago Party Rental, ranked...
October's wildfires in Southern California scorched the landscape, stopped traffic and made local rental businesses scramble as they dealt with the fallout...
How do rental operators handle cranky customers, missing items and damaged goods? With quick thinking and a lot of grace...