Los Angeles-based rental giant Classic Party Rentals announced yesterday that is has acquired Water Mill Party of Water Mill, N.Y., which primarily serves the upscale Hamptons market. This deal brings the Classic network to 35 locations nationwid...

How big is the average party rental warehouse? Not big enough, most rental operators agree. Finding creative ways to use space efficiently pays off big, and three rental experts shared their techniques for doing so at ARA's Rental Show, held in L...

I am sitting here on what has to be the most beautiful day of the year in Santa Barbara, Calif. My crew is busy setting up a wedding tent in the lower lawn and tightening up the dance floor on the upper patio. I've just posted the CAD (computer-a...

The American Rental Association, based in Moline, Ill., announced that it has named the following event rental leaders to leaderships roles within the association. Andrew Paquette, president of Bravo Rentals, Montreal; will join the board of dire...

Orders are flowing in, inventory is flowing out, but you have to ask yourself, “Am I making any money?” Three rental experts tackled this question at the seminar “Job Costing: Pricing an Event from Start to Finish,” offered during the American Re...

Marketing matters, but it's not easy. If it were, then businesses would “all make huge profits quickly and retire early,” says Steve Kohn, president of Miller's Rentals and Sales in Edison, N.J. Here, Special Events Magazine highlights two comple...

Los Angeles-based Classic Party Rentals, the biggest event rental company in the U.S., announced today that it has acquired all five party rental outlets owned by 523 Capital of San Francisco. 523 Capital itself bought the outlets over the course...

The event rental industry reviewed both glamorous looks and profitable ways to pull them off at The Rental Show in Las Vegas. The event segment opened today; the official opening comes Tuesday at the Mandalay Bay Convention Center. At today's "E...

On the face of it, the event rental industry is looking forward to a good year in 2008. A whopping 79 percent of respondents to the Special Events Magazine annual industry forecast say they will handle more events this year than they did in 2007...