Today’s clients are living on social media. Gone are the days when you would subscribe to a blog feed and visit every day. Clients are now spending their time on Instagram, Facebook and Twitter.
But it’s still true that your blog and website are the channels where you can convince those potential clients that you are the expert in your field. Clients who go to your blog or website are hot leads, and your blog needs to seal the deal in a way that social media just can’t.
So with that in mind, how exactly do you get your future clients on your blog? And how do you keep them there? See my top tips below.
Use keywords to attract clients to your blog.
When clients search Google to find an event professional, they won’t use a broad keyword such as “event professional.” You’ll want to think like your client and use longer keywords (often referred to as long-tail keywords).
For example, let’s say you have a lighting company in New York City. Get clients to your business by using keywords that your customers are using--keywords such as “new york city lighting company,” “nyc event lighting,” “event lighting NYC” and “new york city event lighting.”
An easy way to find keywords is go to a Google Search window and start to type in any search terms you are thinking of using. Google automatically suggests keyword searches that people are using for your category.
Using the above example, when you start to type “nyc event lighting,” Google suggests “event lighting rental nyc,” “event lighting companies nyc” and “cheap event lighting nyc.” If “cheap” isn’t your brand, you could spin this keyword and title your blog post “Why You Should Hire a Cheap Event Lighting Company in NYC.” Whenever you do a search like this, write down Google’s suggestions. Then the next time your potential clients are searching, they will find you!
What should you talk about on your blog? Look at your keywords.
Now that you have your keywords, you have a list of topics to write about.
Talk about how you are an expert, how you listened to what your client wanted, and how you delivered a finished product beyond your customer’s wildest dreams. The more genuine and confident you are, the more clients you will get to your blog.
Once they are there, keep them reading. Be sure to show links to other content on your blog that they might be interested in. Make a button to contact you, because people just love pushing buttons.
Now, tell everyone about your blog post.
To get clients to your blog, you need to go where they are hanging out. You will want to post to Facebook, Instagram and Twitter to see what works best for you.
Try saying the same thing on all of the platforms but reword a little for each. Use the keywords (hashtags for Instagram and Twitter) that you used in your blog article, too. Maybe your corporate clients are on Facebook and your social clients are on Instagram. Play around with posts and see what works for each audience.
Pinterest is a little different and isn’t as “social” as the others. Pinterest is more for the long haul ahead. When your Instagram post is lost in your clients’ feeds after a day or less, your pin will still be there for days, months, even years. Use only vertical photos on Pinterest, and be sure the photo links directly to your blog post.
Bottom line: Go where your clients are--social media.
Shout from the rafters how you will solve your client’s problems and show them awesome photos to confirm it. Using searchable keywords, creating great content, and utilizing social media will attract new clients to your blog.
Tifany Wunschl is the owner of custom design invitation company Gourmet Invitations. With almost 15 years of experience, Tifany is a sought-after speaker, designer, side-hustler (Amuse Invitations and T&R Stock), and an insatiable foodie.