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Special Events Blog

Who's News for September 24, 2020

Special events business news

NVE Experience Agency(NVE), a brand experience and production agency, has debuted a new interactive studio named COGNITION. Built at the intersection of art, technology and science, COGNITION will create transformative and engaging experiences rooted in human empathy. COGNITION will be led by NVE’s team of interactive experts including SVP, Creative Services, Kyle Ruebsamen, and Director of Interactive Technology, Tony Owen, who have most recently refined their craft to deliver world-class innovative solutions for some of the agency’s biggest events and integrated programs for clients including TNT, El Pollo Loco, Pandora, adidas, and more.  

COGNITION’s services include creative strategy, coding and design, AR/VR/XR worlds, proprietary RFID platforms, content creation, real-time graphics and animation, immersive microsites, gamification, customization mechanics, and first-to-market solutions. 

A.C. Lighting Inc., and sister company A.C. ProMedia, participated in #WeMakeEvents #RedAlert #LightUpLive to show our support and solidarity for our industry.

On September 1st (in the USA) and September 22nd (in Canada) from 9 pm to midnight the industry joined together to light their buildings red in to show support and raise awareness for the live events industry. Live events have been completely shut down due to COVID-19 because we work with large gatherings of people. Our industry was one of the first to shut down in March and will be one of the last to re-open, likely well into 2021 or 2022. This industry employs millions of people and affects hundreds of thousands of businesses like ours.

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