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Special Events
ISES Pages July-August 2013

ISES Pages July-August 2013

The latest news from the International Special Events Society, including programming and special features at ISES Live 2013 in Nassau, Bahamas

ISES Live: The Creative Experience

By Robert Wright

In his new book “Creative Intelligence,” Bruce Nussbaum, a professor at Parsons The New School for Design in New YorkCity, says that creativity is an undervalued skill that anyone can cultivate. Creativity is not, he argues, something reserved just for artists, designers and musicians. Indeed, Nussbaum believes that Creative Intelligence (or CQ for short) is what will ultimately separate the winners from the losers in the wider world of business.

Creativity and, more importantly, the creative process, are things we are all currently very focused on as the battle for new ideas and new thinking becomes even more intense. This focus on creativity and the creative process forms the basis of the educational content within ISES Live, ISES’ new international event for the creative event professional.

As well as creating and delivering something totally different for the events industry, ISES Live has been designed to provide a new event experience. The concept is something that not only stimulates and encourages creative thought and the generation of new ideas, but also enables our delegates to turn those thoughts and ideas into tangible business solutions and commercial opportunities.

ISES is also making sure that it doesn’t lose sight of what we do as an industry: face-to-face communication. Whether ISES members are producing an awards ceremony in Chicago, planning an incentive trip to Dubai, staging a sales conference in Vancouver or creating a magical wedding in Paris, they are using the power of events to communicate a message, thought or emotion through a live, face-to-face experience. At ISES Live, we are using a variety of live experiences to deliver some of the best educational content ever seen in this industry.

The live experiences will also occur outside of the education sessions, with a variety of networking and knowledge-sharing activities being woven into the three-day event. This will allow attendees to become immersed in the creative process through informal group discussions in a relaxed environment, allowing even greater opportunity for creative intelligence to be realized.

Creativity is not something used just for artistic purposes. Creativity is within all of us, every single day. Creative intelligence is becoming more significant as clients demand even more imaginative solutions and inventive approaches to their own events from creative event professionals.

ISES Live is here for you to be part of that creative experience. You’ll obtain superior creative intelligence and, ultimately, you’ll remain a winner.

ISES Live takes place at Atlantis, Nassau, Bahamas, Aug. 22-24, 2013. For further information on the program and registration details, visit

Name: Robert Wright
Company: Davies Tanner
Address: Longford House
19 Mount Ephraim Road
Tunbridge Wells
Kent TN1 1EN, United Kingdom
Email: [email protected]

Next Page: The ISES Live Educational Experience


The ISES Live Educational Experience

THOUGHT TALKS AND DEEP DIVES ISES Live® 2013 offers a series of Thought Talks, which are "TED"-style presentations focusing on key themes in the creative events profession. Each of the nine 15-minute Thought Talks will be followed by more detailed, hour-long Deep Dives to focus on specific elements of inspiration, brainstorming, creative blocks and decision-making. Thought Talks and Deep Dives will center on common issues faced by creative events professionals and your counterparts in the creative arts of fashion, film, music, marketing and design.

TRAILBLAZER’S ANALYSES Three individual sessions covering a range of creativity topics, including roundtable discussions on creativity challenges, dam-busting creativity blocks, and effectively managing the creative process to ensure useful outcomes.

CREATIVITY SPARKS A series of short, 15-minute problem-solving sessions intended to engage your creative mind in defining issues and formulating solutions.

INSPIRATION EXCHANGES Five separate individual group events designed to provide an interactive forum for idea creation and inventiveness, using real examples of live event experiences. Learn and share with your fellow attendees.

DESIGN CHALLENGES Experience a hands-on interactive activity by learning a design process from a thought leader, and then use their creativity to innovate your own design. Guidance will be provided and some challenges will make you think outside the box. It wouldn’t be a challenge if it were simple, right?

REFLECTIONS ISES Live® 2013 will conclude with Reflections, a group session that will summarize all of the key learnings from our three-day event and provide guidance on how to implement the content received into deliverable actions.

ISES Live Schedule-at-a-Glance As of April 15, 2013. Subject to change.

Thursday, August 22, 2013 4:00 – 6:30 p.m. ISES Annual General Meeting and Spirit of Excellence Awards

7:30 – 10:00 p.m. ISES Live® Networks – The Opening Event

Friday, August 23, 2013

8:15 – 9:30 a.m. Creativity Kick Start presented by Nigel Collin

9:30 a.m. – 1:45 p.m. Thought Talks and Deep Dives

9:45 – 11:15 a.m. Inspiration Exchanges

10:45 – 11:00 a.m. Creativity Sparks

11:30 a.m. – 1:00 p.m. Inspiration Exchanges

12:15 – 12:30 p.m. Creativity Sparks

1:15 – 2:45 p.m. Inspiration Exchanges

1:45 – 2:00 p.m. Creativity Sparks

Saturday, August 24, 2013

9:30 – 10:30 a.m. Trailblazer’s Analysis

9:30 – 10:30 a.m. Design Challenge

9:30 – 11:00 a.m. Inspiration Exchange

10:00 – 10:45 a.m. CSEP 101

10:30 – 10:45 a.m. Creativity Sparks

10:45 – 11:45 a.m. Trailblazer’s Analysis

10:45 – 11:45 a.m. Design Challenge

11:30 a.m. – 1:00 p.m. Inspiration Exchange

11:45 a.m. – 12:00 p.m. Creativity Sparks

12:00 – 12:45 p.m. CSEP 101

12:00 – 1:00 p.m. Trailblazer’s Analysis

12:00 – 1:00 p.m. Design Challenge

1:30 p.m. – 2:30 p.m. ISES Live® Reflections presented by Nigel Collin

6:30 – 11:30 p.m. ISES Esprit® Awards Celebration

Visit for up-to-the-minute speaker and program information.

Next Page: Connect, Recharge and Celebrate at ISES Live


Connect, Recharge and Celebrate at ISES Live

Generate leads and grow your business by meeting face-to-face with hundreds of other creative event industry professionals. ISES Live® networking events provide you the opportunity to meet and interact with fellow planners, producers, suppliers and partners.

ISES LIVE® RECHARGES AND CONNECTS A place to relax, network and discover, the ISES Live® Recharges and Connects Lounge will offer a relaxing atmosphere where you can meet with colleagues to plan your day over coffee or close your day with a cocktail, mingle with other attendees, and share your thoughts and ideas gathered throughout each day. This complimentary hospitality area with an ISES twist will be open to all registered ISES Live® attendees to mix, mingle and network. Meet new contacts and see old friends. Cash bars will be open in the evenings and post-events.

Thursday, August 22, 2013 7:30 p.m. - 10:00 p.m
It is not just what you learn during ISES Live® that’s important! The ideas that you bring to the table are a vital part of the learning process, as are the people you’ll meet as you experience a real sense of community during the conference.

Join us at ISES Live® Networks--The Opening Event--a great place for you to unwind and charge up all at the same time! Relax after the first day of the conference to meet, talk with and learn from other like-minded colleagues.

Note: Admittance to this event is included in some registration packages and also available a la carte.

Saturday, August 24, 2013 6:30 p.m. – 11:30 p.m.

Each year, creative special events professionals from across the globe compete for recognition of their best work in the hope of winning a coveted ISES Esprit® Award. This annual event gives members the chance to celebrate accomplishments with colleagues and be acknowledged for their talents, passion and commitment to the creative events industry.

Do not miss this opportunity to see amazing and original ideas in action. Don’t leave ISES Live® 2013 before the excitement is over! The 2013 ISES Esprit® Awards Celebration is one unforgettable evening that you won’t want to miss! Fine dining and dancing along with industry accolades--this event provides attendees a final chance to celebrate the creative events industry. Note: Admittance to this event is included in some registration packages and also available à la carte.

Next Page: ISES Live--Education Like Never Before


ISES Live: Education Like Never Before

By Debbie Bueckman, DMCP

By now, I hope you have read and heard that ISES Live education will be unlike any ISES or other industry conference you have experienced before. Let’s dive deeper into what you can expect.

The vision behind ISES Live education has come from much research and many resources in styles on education. Where ISES’ previous focus had been on cross-disciplinary event education, you will see with ISES Live it is focusing on bringing the creativity out of you.

Most of our speakers, or as we now refer to them as thought leaders, are not directly involved within the special events community. However, you will be inspired when they share their creative processes and experiences on topics ranging from fashion to social media to music.

Another noticeable change with ISES Live is the presentation structures. This year, we are not offering a classic track system per your discipline or experience level. You will also not experience the standard one-way presentation model. Each presentation is being constructed to engage our attendees. We want you to be a part of your educational experience.

Personally, the format I am most excited for is our Thought Talk and Deep Dive presentations occurring on Friday, Aug. 23. This format will feature a rotation of nine thought leaders throughout the day on the main stage with an opportunity for you to watch all nine or connect further with those of greatest interest in a follow-up breakout session. Each thought leader will give a 15-minute TED-style presentation on the main stage followed up by a one-hour Deep Dive conversation for those wanting to engage further.

Please head to to learn more on this presentation style as well all the others that will be offered.

While there are other educational opportunities for you to learn at ISES Live, including how to improve your job skills and even learn hot trends, you will return to your office with new inspiration and innovative skills for problem-solving, collaboration and pushing your creativity to the next career level.

Name: Debbie Bueckman, DMCP
Company: Dot Foods Inc.
Address: 1 Dot Way P.O. Box 192
Mount Sterling, IL 62353
Email: [email protected]

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