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Who’s News for March 15, 2024

Special Events industry news

People on the Move

PCMA EMEA has unveiled its newly appointed 2024 Regional Advisory Board. This diverse and accomplished board will play a pivotal role in building upon PCMA's strategic initiatives, with a special focus on nurturing the next generation of business event leaders as well as supporting PCMA’s exponential growth strategy in EMEA. 

The 2024 Regional Advisory Board comprised of 16 members, marks a significant milestone for PCMA EMEA, as it includes representation from key regions, notably the Middle East and Africa. This evolution reflects PCMA's commitment to fostering global collaboration and inclusivity within the meetings and events industry. 

The following professionals will serve a two-year term: 

  • Anne Lloyd, CEO, AMEE: The International Association for Health Professions Education  
  • Eveline van der Pluijm, Manager Convention Bureau, Rotterdam Partners 
  • Eszter Mattiassich-Aszody, Head of Global Events, Siemens Healthineers 
  • Malin Erlandsson, Director Congress & Events, The Swedish Exhibition & Congress Centre/Gothia Towers 
  • Monica Garcia, Association Meetings Manager, Barcelona Convention Bureau Paul Wilson, Executive Director for Partnerships and Business Development, Index Holding 
  • Sonto Mayise, General Manager, Durban KZN Convention Bureau 
  • Tania Baumann, Chief Operating Officer, World Energy Council 
  • Ulrike Tondorf, Head of Brand Activation & Engagement, Bayer AG 

Accompanied by the following Board professionals: 

  • Adrian Ott, CEO, EFORT (European Federation of National Associations of Orthopaedics and Traumatology) 
  • Ben Goedegebuure, Chief Global Strategy Officer, Maritz 
  • Davi Kaur, CEO, European Society for Emergency Medicine INPO 
  • Jack Owens, Sales Manager, Horizons by Tour Partner 
  • Kit Lykketoft, Director of Convention, Wonderful Copenhagen , Matthias Schultze, Managing Director, German Convention Bureau 
  • PCMA Staff Board liaison: Jaime Bennett, Managing Director EMEA 
  • PCMA Global Board liaison: Kathleen Warden, Director of Conference Sales, Scottish Event Campus 

Hot off the Press

Event services provider Realise, headquartered in the UK, has launched RealiseEvents.US to offer its event registration, training, and consultancy services to event organizers and corporate event planners in the US. Realise provides services including, but not limited to: design websites for pre-event registration; selecting the right technology for onsite badging, data capture, lead retrieval, and session access; building mobile event apps; and more. 

VOK DAMS, one of the leading international agencies for events and live marketing, offers companies worldwide the opportunity to assess their current digital maturity in event marketing for free has developed a Digitalization Index (short Digi-Index), which builds upon existing maturity models. The Digi-Index identifies skills in its eight dimensions that play a significant role in digitalization. Using clearly defined dimensions, it is possible to precisely determine to what extent a company has progressed in the digitalization of event marketing. Companies receive an objective and critical overview of their current status and individual development potentials. The focus is not only on digital tools and process digitalization but also on aspects such as culture and skills, creation and content, and agile event management. 

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