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Who's News for February 4, 2021

Special events business news.

Brightcove Inc. (NASDAQ: BCOV), the global leader in video for business,has been chosen as the official video partner for the all-digital South by Southwest® (SXSW®) Conference and Festivals' SXSW Online and SXSW EDU Online events, which, for the first time, will be completely virtual and streamed to attendees around the globe on March 16–20, 2021.   

SXSW Online will bring together creative thinkers from all facets of the entertainment, media, and technology industries to experience a diverse combination of pre-recorded and live programming, providing up to 650 hours of content to attendees. Through Brightcove’s award-winning, highly-scalable, and flexible digital video platform, SXSW Online will span five different channels, emulating iconic SXSW stages from years past, and give attendees the unique ability to switch channels for different content in real-time, one major benefit of at-home streaming. 

SXSW will use Brightcove Beacon® to enable attendees to consume content online via web browser or via Apple TV, Roku, Fire TV, Android TV, and Samsung TV. Brightcove’s over-the-top (OTT) capabilities provide a consistent, high-quality video streaming experience regardless of device or channel. Additionally, by using Brightcove’s distinct video capabilities, SXSW and festival partners can expect an unparalleled experience through: 

Leading global healthcare event management business, Ashfield Meetings & Events, has rebranded to become Ashfield Event Experiences in a move to better-reflect the award-winning agency’s full breadth of expertise. 

With in-house teams dedicated to event creative concept and design, content and communications, audience engagement, production and technology, Ashfield Event Experiences prides itself on its holistic approach. From the ideas, to the planning, to the execution – creating a positive, engaging experience is the ‘red thread’ that runs through the agency’s core.   


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