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Who's News in Special Events for December 16, 2021

Special events business news

Products on the Market

S4 Lights, a fully integrated designer and manufacturer of commercial decorative lighting solutions, is introducing NxG, a product innovation proven to extend the life and enhance the performance of commercial decorative light strings. Decorative light strings made with the NxG construction feature an epoxy-filled molded husk manufactured through a fully automated and multi-patented process. This new design offers a superior seal proven to prevent water ingress, the number one cause of light string failure.  

People on the Move

Adam Heffron has been named as the general manager of the new luxurious 305-room Conrad Los Angeles, scheduled to open in spring 2022 as Conrad Hotels & Resorts’ first hotel in California and part of The Grand LA, Los Angeles’ newest dynamic destination for shopping, dining and entertainment. A hospitality veteran with over 20 years of experience, Heffron joins Conrad Los Angeles from the award-winning Waldorf Astoria Park City in Utah, where he served as general manager since 2019. In his new position at the design-forward Conrad Los Angeles, Heffron plays a pivotal role in redefining the luxury hospitality experience in downtown Los Angeles with the new hotel’s highly-anticipated opening and suite of offerings. In addition to driving plans for a spring 2022 opening, he is responsible for all aspects of the 28-story hotel operations, including delivering on Conrad Hotels & Resorts’ commitment to exceptional and passionate service and creating memorable experiences for all those who enter the property’s doors next year.

Hot Off the Presses

The Special Event Company, a full-service live and virtual event agency, is pleased to announce a new sponsorship deal that has been put into place with PGA Professional and Champions Tour player, Tim (Lumpy) Herron. Herron will play a lead role in supporting The Special Event Company through marketing initiatives. With the need for in person meetings continuing to rise, and technology playing an increasingly vital role in bringing people together, virtually, this was a natural fit for both partners. “I understand the need for event and virtual communication solutions and am excited to help showcase The Special Event Company’s capabilities in a fun way”, said Tim Herron.  

Chinese automotive OEM Changan recently launched its new subsidiary AVATR Technology in China. AVATR is a premium brand for smart electric vehicles, with the AVATR 11 as the first model available. The brand and product launch was produced by the experts for events and live marketing from VOK DAMS worldwide.

Cvent Holding Corp. (Nasdaq: CVT), a market-leading meetings, events and hospitality technology provider, and Dragoneer Growth Opportunities Corp. II (formerly Nasdaq: DGNS) (“Dragoneer”), today announced the completion of the business combination of Cvent and Dragoneer, a special purpose acquisition company formed by Dragoneer Investment Group (the “Business Combination”) on December 8, 2021. The Business Combination was approved by Dragoneer shareholders at a special meeting held on December 7, 2021. Starting today, the common stock of Cvent will begin trading on The Nasdaq Global Market under the ticker symbol “CVT”. 

Venue News

Grand Hyatt San Antonio River Walk, a luxury hotel located on San Antonio’s famous River Walk and next to Hemisfair Park, has debuted a Topgolf Swing Suite experience to provide an interactive and fun golf activity in downtown San Antonio. The hotel has introduced two Topgolf Swing Suite indoor simulator bays, featuring a variety of virtual games powered by Full Swing technology.  Guests can experience signature Topgolf target games, Zombie Dodgeball, Hockey, Baseball, Football, and Carnival games. The Topgolf Swing Suite experience at Grand Hyatt San Antonio River Walk features dedicated food and beverage service from the hotel’s signature Bar Rojo. The menu includes a wide variety of regionally-inspired dishes made with the freshest local ingredients paired with hand-crafted and seasonal cocktails. 

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