The Los Angeles Convention Center was transformed this past March into a beautiful glowing space in celebration of the Herbalife Honors. Herbalife worked with Destination Concepts, inc. (DCi) to create an elegant, sparkling look while highlighting the brand’s logo.
The evening began with a pre-reception for bonus winners prior to the main event, which was kept a surprise by closing off a portion of the space for the pre-reception.
For the main event, 2,500 attendees, who were global winners of the program’s highest-level incentive, spent the evening celebrating with a variety of activities, including 360 photobooths, roaming photobooths, a dance band with a DJ, and Instagrammable photo opportunities. Two VIP areas were also created within the space to further recognize the top winners.
DCi transformed the hall with a 150-foot glowing twinkle light tunnel that directed guests into a fully draped space, adorned with chandeliers in varying heights. They incorporated the Herbalife brand into a modern deco-infused look coined “Gilded Glamour.” DCi achieved this look by filling the space with ten-foot chandeliers in the ceiling, bar chandeliers, cabana chandeliers, and lots of glowing light to capture attention at every angle. They had textured lighting throughout the space and lots of gobo projections and opulence in every way. Custom signage highlighted the brand and messaging and was woven into the décor styling.
Take a look at the photos from the evening to see how DCi lit up the space!
All photos courtesy Destination Concepts inc./David Martin Jr Photography