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TSE Featured Speakers Friday: Annette Naif & Zohe Felici

Meet the speakers at Catersource + The Special Event!

Annette Naif, Event Producer / Business Coach, Naif Productions LLC 

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Annette Naif is an event producer strategist, speaker, coach, host of A Turn of Events Live Show and Podcast, the 5-day Event Planning Business Workshop, and the CEO & Creative Director of Naif Productions where they produce corporate, social, non-profit, and weddings. For 25+ years, Annette has been strategically designing and producing custom events. Helping clients create their unique signature style that translates into a memorable experience has been her passion from the beginning.  

For almost a decade, Annette has been coaching event and wedding planners around the world to create a six-figure business with systems, strategy, and team so they can accomplish all of their financial goals without compromising their quality of life. In addition to being an Adjunct Professor at New York University where Annette taught event operations and production to event planners from all over the world, Annette has received many accolades for my contribution to the event industry along with being featured in many publications.  

Annette was the Founder and past President of the Event Planners Association for the New York Chapter. Over the years, she received finalist for the BIZBASH Reader’s Choice Awards Finalist for Producer of the Year, the Outstanding Leadership Award from the Event Planners Association, the 40 Over 40 from Senior Professionals Industry Network (SPIN), the Top 29 Influencers in the Event Industry to Follow, placed 5th on the Top 100 Eventprofs Leaderboard, and the Top 25 Women who Rule the Event Industry. 

How to Start an Event or Wedding Business 

Wednesday, March 29 at 2:30 p.m. 

This session is for anyone who has acted as an event or wedding planner on their own or in a corporate setting and wants to take it to the next level and learn how to run your business the right way. With proven processes that have been put in place where Annette Naif, CEO & Creative Director and business coach of Naif Productions helps wedding and event planners around the world to create a six-figure business, laying the foundation. 

Many of us get into this industry because of a passion...let's get real, you don't know what you don't know. You will walk away knowing how to fast-track your wedding or events business success by learning from someone who has been there and done that. 

We will discuss: 

  • How to get the right clients (most important, your ideal client); 
  • How to convert potential clients through a proven framework; and 
  • How to price yourself (what business model is going to be suitable for you) 

Zohe Felici, Owner, Felici Events / Zohe Felici 


Zohe is a zealous wedding and event business owner and mentor who has been in the wedding and event business for over 20 years, beginning with Luxury Resorts. Eventually, she started her event production company which she currently runs alongside an award-winning regional wedding blog showcasing talented vendors and wedding pros to engaged couples. Zohe knows the wedding and special event industry inside and out. From systems, website building, social media, and creative visualization, she has done trial and error. Zohe has seen and done it all, thriving on extending her experience of what truly works. 

Book Additional Five Figures Per Month with a Simple 5 Step Strategy 

Wednesday, March 29 at 2:30 p.m. 

Do you think booking more clients means more money? Dead WRONG! Why? Zohe understands how you feel when you have so many clients, but you are not making real money. It is frustrating! She has been through the same challenge in her event planning business and now sees so many clients facing the same challenge—but it doesn't have to be that way. What should event-pro business owners do instead? You will learn the five important shifts you need to make to book consistent five-figure months without giving up every weekend, without reaching burnout, or having to work with clients you don't want to work with. 

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