IN A WAY, everyone in the special event industry is a caterer. I say this because the definition of "caterer" is "a person who supplies what is required or desired." ...
LUCKILY, THE GUEST of honor had a sense of humor. The event was the 50th birthday of a prominent literary scholar in Raleigh, N.C. That's hardly old, but his stately home-replete with pools, statues and aqueducts-suggested to his host a Roman...
SPECIAL EVENT COMPANIES are the poor relations of the marketing family. They get the scraps left over from public relations and advertising firms, which gobble up most of the corporate marketing pie...
CLASSIC PARTY RENTALS' cup (china, of course) runneth over. Last year, the Culver City, Calif.-based company did $350,000 in gross revenue in china rentals alone. Company president Richard LoGuercio says the company has built its business through...
The booming economy is worth celebrating, but employers in the special event industry aren't cheering about the resulting tight labor market. Today, competition for high-quality employees is fierce, which forces employers to become more creative...
HOME IS WHERE THE HEART IS "Our philosophy is to listen to the clients and give them their dreams without disrupting their personalities. It's not about us. We are not divas. We start at zero and try to understand who the clients are. We create an...
CHANT "OM" OR sing "Happy Birthday"? Guests at this event, a birthday party for the child of a celebrity pop star, no doubt did a little of both. Designed by Matthew David Hopkins, owner of New York-based Matthew David Flowers, the event...
SIXTY EXECUTIVES FROM a Fortune 500 firm were trapped in an intensive three-day conference. A company vice president was wise enoughto realize that these button-down types could go ballistic without some R&R. But how to offer food, drink and...