Client consultations are generally your first chance to truly get to know a prospective client and learn about their event needs. It also serves as your opportunity to sell them on your brand and push them toward booking your services. As a whole, effective selling requires a fine-tuned approach that is sensitive to each clients’ individual needs while maintaining brand consistency.
For many event professionals, working with LGBTQ+ clients can bring up some uncomfortable situations—not out of feelings of hostility or hate, but rather a general ignorance rooted in inexperience. Your heart may be in the right place, but you don’t want to risk offending a prospect because you’re not acquainted with the customary etiquette of the LGBTQ+ community.
Fortunately, you can easily overcome this unfamiliarity by educating yourself about inclusivity.