Special Events Blog
Lane' Richards

Mastering an Event Mastermind Group

You're not alone--think about starting a mastermind group to solve your event problems. Here are four important pointers.

Ever feel alone in your business and that you have to do everything, with no one to turn to for advice, inspiration or encouragement? Or maybe you want to know you’re on track, and have your decisions validated by another pro? These are all reasons why a mastermind group is integral not only to the success of your business, but to help you keep your sanity.

A mastermind group is a peer-to-peer mentoring concept, where members share their problems and get input and advice from the other group members.

If you want to learn how to master a mastermind group, read on as I share four valuable tips to help you get the most out of your group:

1. Show up.
The first step of mastering a mastermind group is to show up. We all have things that come up that take us away from our obligations. However, the ultimate success of a mastermind group is to be present, so carve out time to attend. This shows respect to others on the call or in the meeting, who are relying on your feedback. 

I’ve known clients who just barely make the call or nearly miss a meeting. But by the end of the session, they’re grateful that they made the effort as they come away feeling refreshed and inspired. As I say, a mastermind group is like having your own personal board of directors. You can’t get anything out of your directors if you don’t show up on time to hear them out.

2. Remove distractions.
Before you start your mastermind meeting, take a moment to ground and center yourself, and remove all mental distractions. Meditate or take a few deep breaths to calm your mind and clear the clutter. 

It’s equally important to remove any distractions from your work environment. Put your phone on silent or, better yet, turn it off completely. Close down your computer (if you can) or at the very least, turn off email and other alerts. Find a workplace where you won’t be interrupted and that’s quiet and conducive to learning.

3. Be prepared.
Have the challenge or issue you need help with identified prior to the call or meeting. Is there an obstacle you’re trying to overcome? Or maybe you need a fresh set of eyes on your new marketing materials?

Whatever it is, be ready to go when it’s your time to speak. Mastermind groups often work fast so that everyone has a chance to get feedback. Being prepared helps keep the meeting on track and honors the time commitments of the entire group.

4. Participate.
While others are speaking, actively listen from a place of curiosity instead of thinking only about the help you need. Be sure to focus on the challenges of the person in the “hot seat."

It’s also common courtesy to remain on a mastermind call or meeting until everyone has had a chance to speak. You may have already had your time to solicit feedback, but you never know who may bring up an issue you’ve also experienced. I’ve been in mastermind groups that have nothing to do with the wedding or event industry. But business problems are universal no matter the industry, so listen intently and give everyone the courtesy that you would want to be given as well.

You’re investing valuable time into a mastermind group. By following these four tips, you’ll increase your awareness within the group and create a closer bond with other participants. You’ll feel supercharged and walk away with real clarity in your business.

Lane’ Richards is a multidisciplinary entrepreneur and creative behind Something Borrowed Portland, an award-winning event design and specialty rental company based in Portland, Ore. Her newest venture, Wedding Pro Coaching, offers mastermind business coaching and educational programs to wedding industry professionals who need help building, running and growing their businesses in the crowded wedding industry.

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