With many events having been pushed from 2020, people are enthusiastically diving headfirst into all things design with guest experience topping the list of priorities for 2021 events.
But, the guest experience is not just about having fun onsite—rather, it’s a fully immersive means to surprise and delight guests through a branded journey from event announcement to completion. What does this look like? Event branding typically includes monograms, signature design elements, and a cohesive design vision throughout all aspects produced for an event. Simply put, it’s what sets apart an event from all the rest.
The Special Event, co-located with The Catersource Conference & Tradeshow, is heading to Miami July 19 – 22, 2021. Immerse yourself in an inspiring and safe event focused on the new trends and opportunities in events and catering. Learn more
Event branding is a personalization layer that goes beyond putting a guest’s name on a printed card. Instead, it’s a pairing between branding and stationery that weaves in colors, textures, and design cues carried throughout the event experience, from save-the-dates to menus to thank you cards.
We see new branding and stationery trends arise each year, and it seems that we have quite a colorful year in store for us. Check out the Catersource article, "Stationery & Branding Design Trends for 2021" to find out what to expect.