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Special Events

In Brief: Talent Trumps Name for Entertainers, Survey Says; Merchandise Back in Incentive Mix

Talent means more than title Nearly three-fourths of respondents to the latest online survey from Special Events say they look more for strong talent than a headliner when selecting entertainers for their events. Seventy-two percent said they pick talent over a big name, while 28 percent said they "definitely" use headliners for their events …

Merchandise coming back into incentive mix, study says After one of the most difficult economic periods in recent history, companies that cut merchandise are once again including it in their incentive mix, according to joint research between our sister publication Corporate Meetings & Incentives and the Incentive Research Foundation. Read all about it here.

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