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Event Technology: Mythbusting Common Misconceptions

Technology has been ushered in as the way to do business, and it is here to stay. It’s what Millennials and Gen Z demographics want, and it’s ultimately what is best for business.

In the past couple of years, the event industry has seen significant growth in technology usage due to pandemic restrictions and the rise of virtual communication. From Zoom consultations to automated online payments, industry professionals have adapted their processes to meet demands.

As we experience the late stages of the pandemic, many are ready to get back to the way things were before. Suffice it to say, though, the “new normal” we are approaching will not look anything like 2019 and earlier. Technology has been ushered in as the way to do business, and it is here to stay. It’s what Millennials and Gen Z demographics want, and it’s ultimately what is best for business.

We will continue to see new advancements in hardware and software alike, so it is time to modernize our mindsets and get with the program(ming). But, unfortunately, as more companies welcome tech into their business operations, some are still hanging on to long-disproved myths that hold them back from reaching their full potential.

Let’s leave behind these misconceptions about event tech and start embracing the efficiency and reliability that comes with digital solutions and automation.

“My business is fine as-is.”

While event professionals may have gotten away with the “I don’t need it” excuse for years, COVID-19 turned the industry on its head. It forced even the laggards to implement virtual tools to continue doing business.

While we may be ready to leave the pandemic behind, the market has been irreversibly changed. Consumers now expect seamless digital experiences from the brands they hire; those who do not deliver will continue to fall behind competitors.

Your existing operations may not be broken, per se, but you must factor in what works best for your clients and what measures up to the other businesses in your market

“It’s cost-restrictive.”

As tech capabilities grow, it is easy to get scared off by devices and software that cost thousands of dollars. How could you invest in something so pricy without knowing if you even need it? However, the reality is that advancements in technology have made it more attainable for businesses of all sizes.

There are digital solutions that accommodate every budget level, reducing the barriers of introducing tech within your business. Sure, there are deluxe virtual reality goggles that cost a small fortune, but there are also excellent models that cost a few hundred dollars. The same goes for software and other devices, so do not shy away from budget-friendly options that can support your business.

Recognize event technology for what it is: an investment in your business. Paying for a robust CRM saves you time, keeps your operations organized, and helps you get paid on time. A new feature for your business (like a virtual photo booth or video mapping equipment) can pull in a return far greater than your initial expense.

“We don’t have the time to learn something new.”

It’s true—implementing new event tech takes time. But, it does not require as much as you may think! Modern developers prioritize user-friendliness in their designs to create products that work for people of all experience levels. Most programs and apps also offer comprehensive tutorials and walkthroughs to make it a smooth change.

Plus, consider that the time it takes to learn a new process and adjust your workflow will be returned tenfold when your operations are streamlined. The upfront investment of your time will set your business up to scale in ways otherwise impossible.

“I don’t want to confuse our clients.”

While this is a common excuse to push off implementing new tech, it is actually quite the contrary. At its core, event technology is designed to enhance the client experience and simplify the process for them.

Yes, you will need to talk current clients through the transition. But do not forget that today’s client wants—no, demands—a digital experience that fits seamlessly into their already-digital lives. They are quick learners and appreciate collaboration, so introducing new software to the mix will only support the process.

While every event business should be incorporating technology in some way or another, only you know where your company needs the most help. Whether it’s automating invoices, introducing a new digital product, or updating your payroll system, there’s no better time to bring your brand into the modern age.

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