Sales have always been an integral part of a successful business, but the pandemic has created a defining moment that sets great salespeople apart from the rest. No longer is it a simple matter of speaking to benefits and touting accolades to win a sale; instead, customers expect a deeper relationship when investing significant time and money into a company.
While the quality of an offering used to be the sole deciding factor, the market has changed, and consumers now demand businesses to view them as more than just potential revenue.
Thus, in 2022 and beyond, the most successful salespeople will be those that actively build relationships with prospective clients from the very first touchpoint long before a contract is signed. It’s time to adapt your sales techniques to a post-pandemic landscape where buyers are more intentional about where they put their money.
Head over to Catersource for Meryl Snow's strategies to level up your sales approach and prepare for the uncertain road ahead.