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Special Events
ISES Pages May-June 2012

ISES Pages May-June 2012

Come join the celebration as the International Special Events Society turns 25.

Be inspired! Enhance your network. Explore the latest trends. Expand your knowledge. All in one place: Eventworld® 2012.

Make August 2-4, 2012, three of the most education-rich, experience-enhancing and fun days you'll have all year. This conference is a “must attend” for event professionals.

Make the education connections necessary to enhance your career — whether you're an industry veteran or just getting started, ISES Eventworld® 2012 has something for everyone! Have those frank discussions about the wins and challenges in your career with people who understand and can offer solutions based on their similar experiences. You'll get value not only from the education sessions alone (check out this issue for details on an abundance of excellent programs) but also from the networking events that afford you the opportunity to glean priceless knowledge directly from industry experts.


Although education is the focus of ISES Eventworld® 2012, no ISES Eventworld® experience would be complete without the opportunity to mingle and mix with fellow special events professionals from around the globe. Kick off the conference at the Welcome Event and 25th Anniversary party hosted by Gilley's Dallas. Catch up with old friends and meet new contacts at the ISES Connections Lounge — back by popular demand! Celebrate ISES' 25th Anniversary and catch a glimpse of ISES' future at the ISES Annual Meeting. In addition, the ISES Spirit of Excellence Awards will be presented to recognize outstanding ISES leaders, chapters and volunteers. Close out your inspired weekend and celebrate the special events industry at the 2012 ISES Esprit Awards®. This unforgettable evening brings fine dining and dancing together with industry accolades, offering attendees a final chance to celebrate the special events industry.

Take advantage of this unique opportunity to grow professionally and register at today! Still want to learn more? Turn the page to get a peek at what's in store for ISES Eventworld® 2012!


Next Page: Featured Educational Sessions

Featured Educational Sessions

Opening General Session

Thursday, August 2, 2012
4:00 p.m. - 5:30 p.m.

Cheryl Cecchetto, Owner/President

At the helm of Sequoia Productions is Cheryl Cecchetto, who has made a name for herself in the industry as a top event producer and business owner. She is often interviewed for her expertise on shows such as “Good Morning America,” “Canada AM,” CNN, E! Entertainment, “Entertainment Tonight,” “Access Hollywood” and many others. Cheryl and the Sequoia Productions team have also been featured in the Los Angeles Times, InStyle, the Robb Report and many other print media outlets.

Cecchetto believes that her company's success stems from old-fashioned values, hard work, risk and maintaining great communication with the client. “I work from the foundation of a relationship with all my clients,” Cecchetto says. “It's our job to assist them in realizing their vision, and nothing is more satisfying than seeing that vision become a reality.”

Cecchetto and her staff attend to each element of the production with an eye for balance.

“Everything is important,” she says. “Every option is treated as if it were a once-in-a-lifetime opportunity.”

Cecchetto is a multi-tasker who balances her work life with her home life to keep her motivated, energized and supremely creative. She believes that the love and support of her husband and two children have helped propel her and her company to where it is today, an innovative leader in the field of event production.

general session

Friday, August 3, 2012
4:00 p.m. - 5:15 p.m.

Chef Roland Mesnier, Former Executive Pastry Chef of the White House 1979 - 2006 Longest Serving Chef in the History of the American Presidency

Chef Roland Mesnier will give a lively one-hour talk about his life and legendary career as the longest serving chef in the history of the White House. Chef Roland's entertaining stories and affectionate memories of each of the first families will delight and even surprise you. A question-and-answer session is included as part of this appearance.

Born into a family of nine children in the tiny village of Bonnay in France, Roland Mesnier discovered his vocation by accident on a summer day at the age of 12. Apprenticing to his older brother Jean, Roland began working at the local patisserie in exchange for room and board. From there he was hired as the pastry sous chef at the iconic Savoy Hotel in London, and after that was hired as the executive pastry chef at what is now the Four Seasons George V hotel in Paris. Chef Mesnier came to the United States in April 1976 as executive pastry chef at The Homestead, a venerable resort hotel in Hot Springs, Va.

Hired in 1979 by first lady Rosalyn Carter, Roland Mesnier became the first ever non-American to serve in the White House and went on to become the longest tenured chef ever — pastry or culinary — in the history of the White House

Chef Mesnier has won 18 gold medals, four silver and three bronze for his pastry creations in competitions around the world. He is a member of the Academie Culinaire de France and the recipient of many awards and accolades, including the French Legion of Honor in 2005 — the highest honor bestowed on a French citizen. He is the author of three books, “Dessert University,” “Basic to Beautiful Cakes” and “All the Presidents' Pastries: A Memoir.” His fourth book, “A Sweet World of White House Desserts,” was released last fall by the White House Historical Association.

While Chef Mesnier retired from the White House in 2006, he still travels the United States and the world giving speeches, judging pastry competitions and participating in fundraising events and book signings.

Visit his website — — for more information and pictures of his work and to subscribe to his monthly newsletter.

Next Page: Schedule at a Glance

Schedule at a Glance

ISES was founded at The Dallas Fairmont Hotel?

Thursday, August 2
All Day ISES Connections Lounge Meet friends and colleagues in the ISES Connection Lounge!
4:00 p.m. - 5:30 p.m. Opening General Session Cheryl Cecchetto
5:30 p.m. - 7:00 p.m. ISES Connections Lounge Happy Hour Gather with colleagues and friends before the Welcome Event. Cash bars available.
7:00 p.m. - 10:00 p.m. ISES Welcome Event Kick off Eventworld 2012 and ISES' 25th Anniversary at Gilley's Dallas!
10:00 p.m. - Midnight ISES Connections Lounge and Club ISES Cap off your day debriefing with old and new friends in the ISES Connections Lounge! Cash bars available.
Friday, August 3
All Day ISES Connections Lounge Meet friends and colleagues in the ISES Connection Lounge!
7:30 a.m. - 8:00 a.m. Breakfast for Attendees
8:00 a.m. - 11:00 a.m. ISES General Meeting and Spirit of Excellence Awards Program This meeting will be FREE to all attendees and ISES members.
11:00 a.m. -12:30 p.m. Concurrent Education Sessions Visit for a full education schedule.
12:30 p.m. - 1:30 p.m. Lunch on your own
1:30 p.m. - 3:30 p.m. Concurrent Education Sessions Visit for a full education schedule.
4:00 p.m. - 5:15 p.m. General Session Roland Mesnier
5:15 p.m. - 8:00 p.m. ISES Connections Lounge and Club ISES Meet colleagues and plan your evening together at the ISES Connections Lounge! Cash bars available.
7:00 p.m. - 11:00 p.m. SEARCH Foundation Event Visit for details.
Saturday, August 4
All Day ISES Connections Lounge Meet friends and colleagues in the ISES Connection Lounge!
8:00 a.m. - 9:00 a.m. Breakfast for Attendees
9:00 a.m. - 11:30 a.m. Concurrent Education Sessions Visit for a full education schedule.
11:30 a.m. - 1:00 p.m. Lunch on your own
11:30 a.m. - 1:00 p.m. CSEP Luncheon This luncheon is exclusively for current CSEPs only.
1:00 p.m. - 4:00 p.m. Concurrent Education Sessions Visit for a full education schedule.
5:30 p.m. - 11:30 p.m. ISES Esprit Reception and Awards Celebration Visit to purchase tickets or to enter.

Next Page: ISES Milestones

ISES Milestones

Looking Back to See How Far We've Come

By Carol McKibben, CSEP, former publisher of Special Events magazine/The Special Event and Past ISES International President, 1999


Originally published in Special Events magazine, October 1997

The date is April 30, 2012, and Martin Van Keken is going to have a busy day. Since Martin hasn't had time to file the tax returns he completed two weeks ago, he uploads them and sends them by email to Revenue Canada from his office in Vancouver. Next, Martin goes shopping at The Special Event Cyberspace Show, an alternative to Special Events magazine's annual live trade show, which is available throughout the year. There, he selects some decor items he is considering for one of his mega-events in March 2013. After downloading the necessary 3D photographs with audio descriptions, dimensions and stats for each, he emails them to John Daly, lead event team designer. Next, he surfs the Internet's World Wide Web to research specifics on menu items to complement the event theme for that same event and emails them to Paula LeDuc, who will develop the menus for the multiple-day event in the Cayman Islands.

This is a scene from the Year 2012 as projected from the technology that we have today. Consider what some of today's innovators have to predict about the future of special events that industry leaders expressed back in 1997:

“To keep our clients, we'll have to become international ourselves or take international clients.”
David Sorin, CSEP, president of Current Events (now co-founder of 720thinking)

“The trend will be fewer cultural barriers with food. We'll see the marriage of lots of different cultures where food is blending more.”
Tim Lundy, CSEP, CMP, president of Designs of Distinction

“There will be a downsizing of staff in event companies with outsourcing for specific jobs and an increase in the use of temporary staff at events.”
John Rohanna, catering and conventions manager for AJC Conventions & Exhibition Centre (now director of conferences & events at Jumeirah Beach Hotel, United Arab Emirates)

Next Page: The Credits

The Credits

ISES Editorial Team and Staff

Caroline Sewell
Volunteer Editor
Encore Events Inc.
Greater Triangle N.C.
[email protected]

Penni Holdham, CSEP
The Display Connection

John Peckham
Expo Casters
St. Louis

Katie Cole
Rentals Unlimited
New England

Kelly Rehan
Managing Editor
[email protected]

Kevin Hacke
Executive Director
[email protected]

Kristin Prine
Operations Manager
[email protected]

Lauren Rini
Education Coordinator
[email protected]

Meghan Miller
Chapter Services Sr. Associate
[email protected]

Tom McCurrie
Membership Services Associate
[email protected]

401 N. Michigan Ave.
Chicago, IL 60611 USA

T: 800/688-4737

T: 312/321-6853

F: 312/673-6953

E: [email protected]


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