Respondents to an informal poll on this Web site maintain that themed events still pack a punch, but must be executed with sophistication.
“Themes are the perfect medium for providing a client with a way to market themselves, a new product or simply an idea through imagination.
"Without this exciting ingredient, our existence would become very ordinary. With the world in a poor economic state, themes help provide a way to go from difficult reality into a sense of fantasy for a little while.
"However, today's client often prefers the intensity of the theme to be produced in a more sophisticated, environmental design where the message is revealed in a subtle fashion."
“Without themed events, every cruise director would be sunk.
Bar mitzvah caterers would not have any mitzvahs. Let alone bar tabs.
"NASCAR would only be about endorsements."