Producers of corporate special events predict that their workload and budgets will likely be much the same in 2013 as they are this year, a slightly more sober forecast than their predictions at the same time last year. The findings come from the 11th annual Special Events' Corporate Event Marketplace Study.
For 2013, 40 percent of respondents say they expect to produce more special events than in 2012, while 57 percent expect to produce roughly the same number. A total of 3 percent say they expect to produce fewer events in 2013.
In contrast, 44 percent of respondents told Special Events in 2011 they would produce more events in the coming year, with 50 percent saying they would produce the same number. A total of 6 percent expected to produce fewer events in 2012.
BUDGETS DON'T BUDGE
Last year, 34 percent of respondents expected their budgets for corporate events to be the same in 2012 as in 2011, a figure that has risen to 40 percent for the 2013 forecast.
Special Events' parent company, Penton Media, polled readers from May 22 through June 5.
In other findings:
- Over half of respondents (59 percent) expect to plan about the same number of corporate events in 2012 as they do in a typical years. One in three (32 percent) expect to plan more.
- In 2013, 57 percent of respondents expect the number of corporate events staged in 2013 to remain about the same as 2012. Four in ten (40 percent) expect to stage more.
- Four in ten respondents (44 percent) reported increased expenditures on corporate special events in 2012. Overall, the typical respondent organization increased spending an average 1.7 percent.
- Half of respondents (49 percent) expect expenditures on corporate special events to increase in 2012. Overall, the typical respondent expects an average increase of 2.5 percent.
- Only 12 percent of respondents expect their organizations to decrease budget allocation for staging corporate special events in 2013. Four in ten (39 percent) expect an increase.
- Half of all respondents (49 percent) report their organizations attempt to measure the ROI of their special events. An additional 23 percent are considering doing so.
Read the full story in the July-August issue of Special Events, available only to subscribers. Not a subscriber yet? Not a subscriber? We can fix that; renewing subscribers click here; first-time subscribers click here.
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