Goodbye, bad times: The mood in the corporate special event community is definitely picking up. Our annual Corporate Event Marketplace study shows growing event rosters, with 18 percent of respondents saying they expect to stage more events in 2010 than they did in 2009, and 35 percent predicting even more event work in 2011. This is a big improvement over last year's study, when a whopping 38 percent of respondents said they expected to stage fewer events in 2009 than they did in 2008.
But corporate events mean business, now more than ever. The percentage of respondents saying they attempt to measure their ROI of their events is up to 57 percent this year, the highest rate we've seen since the survey started.