Just eight months ago Catersource Conference & Tradeshow (conference.catersource.com) took over Mandalay Bay on the Las Vegas strip for product innovations, education, and networking. And then COVID-19 hit. Las Vegas became a bit of a ghost town as casinos emptied, theaters shuttered their doors, and Sin City’s many entertainers found themselves sitting at home with nothing to do.
Earlier this summer, Los Angeles-based Entertainment Plus Productions, and Las Vegas’ Experience Strategy Associates teamed up to deliver a series of pop-up events around Nevada, including a parade to local hospitals celebrating frontline workers, a fashion show at the Las Vegas sign encouraging everyone to #MaskUp4NV, and culminated this fall with the launch of the new COVID Trace app (nvhealthresponse.nv.gov/covidtrace) which made stops at the Las Vegas sign, Allegiant Stadium, T-Mobile Arena, Caesar’s Palace, and other sites throughout Las Vegas. The parade also made stops in Reno and Carson City.