As noted in last week's edition of "Eventline," the business mood is beginning to brighten for party rental in the last half of 2010. After a dismal 18 months where "too much inventory was chasing too few jobs," as one rental operator told Speci...

Although the sluggish economy continues to force party rental operators to run a tight ship, some in the industry point to a pickup in business this year and an even better 2011. The findings come as Special Events prepares its 13th annual "30 To...

Cutting rates brings in business — but is it good business?

The sour economy is forcing nearly two in three event rental operators to discount their rates, according to a recent online survey from Special Events, a vicious game that not only erodes profits today but can depress business down the road. On...

Huge "Snow Globe" New from Artificial Ice Events The new "Snow Globe Live" from Artificial Ice Events is a 15-foot inflatable snow globe complete with holiday decor elements and a large, artificial-snow play area, the company says. Up to six gues...

With good news finally coming from the Gulf of Mexico after more than three miserable months of oil-disaster headlines, is the business picture brightening for special event professionals? The answer is yes and no. Wedding planner Connie Reeder...

These three party rental companies all heard about the recession. But they decided not to participate. Here are their unique promotions to beat the business blues.