WINNING an elite bicycle race takes stamina, strategy and skill. The same can be said for managing a touring catering operation. British caterer Eat to the Beat took high-end catering on the road in February, serving some 9,000 VIPs in 10 cities...
LUXURY-car dealers are hard to impress. Their stock in trade is high-performance cars, they are regular guests at high-octane parties. But when was the last time they saw a car drive on water? For dealers at the BMW 3 Series launch in Ireland, it...
DESIGNING and constructing a venue to hold 5,300 corporate event attendees on scant notice would have been challenge enough for the team at Calgary, Alberta-based XV-Experiential Events. Add to that an 11th-hour entertainment emergency, and one...
AT the “Industry Pricing Summit” at The Special Event 2006, held Jan. 9-13 in Dallas, event pros discussed the methods they use to price their services and expertise. Moderated by Howard Givner of New York-based Paint the Town Red, panel members...
WHEN people think of champagne, the beverage's bubbles come to mind. So it's no surprise that Miami-based Touch Catering played up the fizz factor at Veuve Clicquot Bubble Bath, the opening event for this year's South Beach Food and Wine Festival...
When high-style architect meets high-end jeweler, it's a great excuse for a celebration. And that's just what Tiffany & Co. did on Sunday night, taking over a section of Rodeo Drive in Beverly Hills in front of its store to launch its Gehry...