Skip navigation
Special Events Blog

Yahoo & Superfly Collaborate to Make Pride Glow

An innovative brand activation showers Pride-goers with a glittering experience

All photos courtesy Superfly

Yahoo celebrated Pride month across the globe with the theme “Let’s Glow” to celebrate diversity and burn bright. Yahoo partnered with Superfly to create activations with a memorable feature: a human glitter “car wash” that refreshed Pride attendees in shimmering body art. “We wanted to give Pride attendees a fun and celebratory experience that feels authentic to the community,” said Matt Dillman, Creative Director at Superfly. “Who doesn’t want to get their glow on during the summer?”  

Even though June is over, the celebration won’t stop: Yahoo & Superfly will pop up at additional Pride events throughout the summer, including Omaha, Nebraska (7/16), Austin, Texas (8/20) and San Jose, California (8/28). Additionally, Yahoo has taken action by stepping up LGBTQ+ support: they signed the HRC business statement opposing anti-LGBTQ state legislation; they’re making a $500k media donation split between the National Center for Transgender Equality and GLSEN; and they’re activating editorial with Yahoo’s Pride hub and premiering new LGBTQ+ programming including: 

  • A special Pride livestream with important LBGTQ figures and advocates including Charlie Jane Anders, writer of the first marvel transgender mutant, Matty Maggiacomo from Peloton, and Gen Z creator Jojo Siwa 
  • In The Know by Yahoo’s “The Truth Is,” where Chella Man and Aaron Rose Philip dive into pressing issues in the queer community that have long been overlooked 

Take a look at this glowing Pride activation and get inspired by the glittery fun! 

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.