BUILDING brand awareness is key to any successful event marketing campaign. So when Tiger Beer USA wanted to showcase its product to the central Florida region via the Tiger Beer Chili Crab Festival in November, the company's event team added...

WINNING an elite bicycle race takes stamina, strategy and skill. The same can be said for managing a touring catering operation. British caterer Eat to the Beat took high-end catering on the road in February, serving some 9,000 VIPs in 10 cities...

LUXURY-car dealers are hard to impress. Their stock in trade is high-performance cars, they are regular guests at high-octane parties. But when was the last time they saw a car drive on water? For dealers at the BMW 3 Series launch in Ireland, it...

DESIGNING and constructing a venue to hold 5,300 corporate event attendees on scant notice would have been challenge enough for the team at Calgary, Alberta-based XV-Experiential Events. Add to that an 11th-hour entertainment emergency, and one...

AT the “Industry Pricing Summit” at The Special Event 2006, held Jan. 9-13 in Dallas, event pros discussed the methods they use to price their services and expertise. Moderated by Howard Givner of New York-based Paint the Town Red, panel members...

WHEN people think of champagne, the beverage's bubbles come to mind. So it's no surprise that Miami-based Touch Catering played up the fizz factor at Veuve Clicquot Bubble Bath, the opening event for this year's South Beach Food and Wine Festival...