Marshall Bauer, president and CEO of Wine Country Party & Events in Sonoma, Calif., today announced the completion of strategic alliances with five local event service providers.
"We have joined with the best companies in their specialized fields to create a streamlined, under-one-roof experience for the customer," Bauer said. "We wanted to offer our clients a team of event professionals that met the same high standards we've brought to our business." Bauer took over as president and CEO of WCP&E in 2002.
The allied vendors—which include tenting, lighting, flooring and décor services providers--will give clients access to full-service event planning with one-stop shopping, the company said. The alliance partners are Top Productions, Twilight Design, The Lux Productions, Five Star Production and Bickner Dance Floors.
Founded in 1976, WCP&E supports Wine Country events including the Napa Valley Wine Auction, Sonoma Valley Olive Festival and Sonoma Valley Film Festival. The company owns and operates showrooms and warehouses in Sonoma and Napa counties.