Although some special event designers pooh-pooh event decor with an obvious theme as being less sophisticated than decor that instead creates a subtle ambience, 48 percent of respondents to a recent online poll from Special Events say they are creating more true themed events.
Forty-seven percent of respondents say they are creating event decor that creates ambiance rather than a clear theme. Three percent of respondents said they have not made any changes in their design objectives.
"Events that create a mood have a sly power," notes Special Events editor Lisa Hurley. "The guests are influenced by what they see but can't quite put their finger on what's going on. "
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But she has a soft spot for well-done themes with a bit of cheek, she says. "I recall a bridal shower by [Miami-based] A Joy Wallace Catering Production & Design Team for a woman who was Barbie-crazy as a kid. How can you not love a party with such great details as cocktails served out of Barbie's pink Corvette, and waiters hired because they are Ken doll look-alikes?"
But there is one theme Hurley says is completely played out: "Austin Powers parties. I thought we would never see the end of those."