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10 Tips for Developing 'Sustainable' Destinations

How can destinations attract today's visitors? A new white paper just released at IMEX shares successful case studies.

The Global Destination Sustainability Index—a collaborative partnership between ICCA, IMEX and MCI Group--released its white paper “Sustainable Destination Management Trends and Insights: A Path to a Brighter Future” at IMEX Frankfurt this week. The paper uses case studies to show how sustainability has become a key measure of destination success and helps cities become more competitive as desirable destinations.

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