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Meeting Planners Now Stress Emotion at Events

Meeting Planners Now Stress Emotion at Events

The first real-time conference emotions study at IIeX: Cool or creepy, this could be the next big thing in meeting analytics.

What if you could reach inside your attendees’ minds to learn what they’re feeling as they experience your conference? Are they arriving enthusiastic or tired? Are the sessions making them feel creative…critical…happy…annoyed? Today, meeting organizers take the pulse of their audiences with post-session evaluations, a close eye on the Twitter feed, and an ear to the ground, but a very different way of assessing attendees’ reactions to an event—and one that doesn’t rely on actually asking them how they feel—has been tested at two conferences since June.--  MeetingsNet

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