According to the latest research from American Express Meetings and Events, released on Monday, the meeting industry is "back in business," but there is a continued push to keep meetings and events "close to home"—that is, near where the largest number of attendees live:
According to the American Express Meetings & Events 2015 Global Meetings Forecast (“the Forecast”), meetings are expected to play a critical role in a return to business fundamentals in 2015, a trend which should help drive the long-term health of the industry. Following a period of economic recovery for the meetings industry as well as new budget pressures in 2014, 2015 meeting budgets are likely to show positive movement, either through growth or less of a decline than was seen previously. This is due to powerful drivers, such as compliance, global expansion, and standardized processes that can help to reduce risk and elevate the visibility and strategic importance of meetings programs within companies. –American Express
