Greg Jenkins has never lost the sense of wonder he felt as a child for anything related to parades, parties and promotions. "I remember being more interested in the halftime show at the football game than the game itself," laughs the 41-year-old...
A great employee is made, not born, and no one knows this better than employers in the special event industry. The productivity of employees largely reflects the level of effort their employers devote to cultivating their talent, say industry...
RIGHT THIS WAY, please, into the dining area-the Seventh Annual Tabletop Competition is ready for your enjoyment. It's all here-playful or mysterious, whimsical or simple beauty or opulent splendor-you will find it in the following pages. Take a...
MOVING UP Susan Dunn has joined Ellen Michaels Presents as a producer. Laurie Sharp has been promoted to director of account management and marketing. She will also oversee marketing and public relations. Tim Lynk has been named director of...
IN A WAY, everyone in the special event industry is a caterer. I say this because the definition of "caterer" is "a person who supplies what is required or desired." ...
LUCKILY, THE GUEST of honor had a sense of humor. The event was the 50th birthday of a prominent literary scholar in Raleigh, N.C. That's hardly old, but his stately home-replete with pools, statues and aqueducts-suggested to his host a Roman...
SPECIAL EVENT COMPANIES are the poor relations of the marketing family. They get the scraps left over from public relations and advertising firms, which gobble up most of the corporate marketing pie...
CLASSIC PARTY RENTALS' cup (china, of course) runneth over. Last year, the Culver City, Calif.-based company did $350,000 in gross revenue in china rentals alone. Company president Richard LoGuercio says the company has built its business through...
The booming economy is worth celebrating, but employers in the special event industry aren't cheering about the resulting tight labor market. Today, competition for high-quality employees is fierce, which forces employers to become more creative...