THE PLAYFUL WORLD of inflatable amusements is becoming a more serious game...

AS THE MOOD of the event industry rises, event rental operators are taking a long look at how long they can hold prices flat. And in most cases, they are beginning to boost the price tag on their products and services...

AFTER MARKING TIME for the last few years, the event rental industry thinks it's time for a rebound in business...

WITH 650 EMPLOYEES under your watch, you might be inclined to overlook the little things. For Classic Party Rentals president John Moran, though, the little things matter big time. Especially when it comes to the small ways his staff demonstrates...

RESOLUTION NO. 1: Set strategic staffing levels...

LIKE A GOOD marriage, a good business relationship is based on respect, trust and consideration. Caterers often tell Special Events Magazine that they love their rental companies, and here we find out what makes these “marriages” work...

YOU WANT CHALLENGING? How's this — walking a 40-by-60-foot tent up 150 stairs for a Condé Nast Publications event in Times Square. Not enough? What about handling all the permitting for Liza Minnelli's Manhattan wedding — with Fifth Avenue and...

“AN EMOTIONAL ROLLER coaster” is how Tony Tauer describes the seven months it took to complete his buyout — along with several partner investors — of the event rental division of Greenwich, Conn.-based equipment rental giant United Rentals. Still...

As the event rental industry grows in size and sophistication, so has our annual look at the top rental players. This year, we've expanded ... This article is available for sale online; click on To order our research on the navigation bar, at left.

Putting together our annual look at the world of event rental is one of our bigger challenges. We make scores of phone calls and chart elaborate spreadsheets to try to divine the trends...