She might be new to Patron, but Pam Dzierzanowski is no stranger to the spirits world. Before joining the New York office of Las Vegas-based ultra-premium tequila maker in March as events director, the one-time liquor sales rep held positions with...
DataSafe Wallets from Anaheim Hills, Calif.-based Kena Kai uses lining with radio-frequency blocking to help keep personal information stored on RFIDs safe from wireless theft. The product line, which can be customized with a logo or initials...
The Mercedes-Benz exhibit at the North American International Auto Show, held in Detroit in January, got a chilly reception. And that's just what the design team at automaker DaimlerChrysler wanted...
Buzz. It's what every marketing event pro craves and what every marketing event does its very best to generate. Double that for a beta launch preview of a third-in-a-trilogy video game with a huge following. But what happens when the pre-party...
Edward Gala may have spent the entire 13 years of his corporate career at Xerox Corp., but that doesn't mean he has always served the same firm. With the Stamford, Conn.-based company's widely publicized ups and downs — an SEC investigation in...
Fay Beauchine has come a long way from the day she was told her career options were secretary, teacher or nurse. Now she's the executive vice president of global meetings, incentives and events for Minneapolis-based Carlson Marketing, charged with...
Members of the media see plenty of new products debut. It takes a new take on press previews to awe an audience that's been there and done that before. Read on to see how interactive environments make events worthwhile for the media...
Lee Rubenstein is moving fast. Named president and chief operating officer of Los Angeles-based TBA Global in January, the communications pro is on the road almost constantly, visiting TBA's offices and clients to broaden branding's horizons. For...
Many companies jump into holding business functions without considering what their competition has done, is doing and will be doing, and the caliber the business functions will take on. It is important that companies don't repeat what others have...
