While rustic and vintage stay white-hot, rental furniture experts are betting on industrial chic, art deco and glam grown-up
The muddled economic outlook has the industry moving cautiously as it waits for a stronger recovery to take hold.
The mood of the party rental industry is improving, but many feel they cannot raise fees despite rising costs.
The rise of mom-and-pop inflatables companies has led many full-line event rental firms to depart the segment.
From vintage to modern to custom-made, it's all renting--and adding up to better business at big party rental firms.