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 “Rental Essentials” looks at seven event rental companies that are celebrating noteworthy anniversaries this year to learn their secrets of staying in the game.

When you launch a business, the odds are against you. Statistics show that about 60 percent of all businesses fail within the first two years. And the businesses that manage to weather the storms of their early years may find that competition and changing market conditions force them to change in ways their founders never imagined.

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