BUILDING brand awareness is key to any successful event marketing campaign. So when Tiger Beer USA wanted to showcase its product to the central Florida region via the Tiger Beer Chili Crab Festival in November, the...
WHEN people think of champagne, the beverage's bubbles come to mind. So it's no surprise that Miami-based Touch Catering played up the fizz factor at Veuve Clicquot Bubble Bath, the opening event for this year's South...
AT the “Industry Pricing Summit” at The Special Event 2006, held Jan. 9-13 in Dallas, event pros discussed the methods they use to price their services and expertise. Moderated by Howard Givner of New York-based Paint...
FROM eye-catching, decorative banners to new takes on the classic cake table, pretty, personalized wedding products help couples celebrate their big day in style...
ANY film student knows that lighting is lan integral part of setting a scene. So when FilmL.A., the recently reformed nonprofit that promotes Los Angeles as a location for filmmaking, wanted to dazzle guests including...
JUST as with the other elements of today's totally customized weddings, reception menus reflect the bride and groom's personal style. From formal seated dinners to relaxed receptions, caterers discuss the menu trends...
IT was only fitting that the lighting at the Nobel Prize awards banquet should shine, considering the luminaries in attendance. The 1,400 guests at the December ceremony included members of the Swedish royal family...
EVENTS are big business at city and country clubs, but to keep up with the high-tech demands of members and competition from other venues, clubs feel the pressure to upgrade their technological capabilities. From...
THE best party favors are those that reinforce an event's message, boost a brand, or are just plain fun. Whether they're interactive gifts that attendees make themselves or charming tchotchkes that commemorate the...
