Your website and social media are channels to build connections and engage with your target market, but if you’re not communicating on their level, they’ll likely move on to someone who “speaks their language.”
Not every business has a single person as the face of their brand, but it can be a powerful way to build a reputation and establish a market domain for those that do.
There has been no shortage of challenges brought upon us by COVID-19, but one of the many that we've struggled with as business owners is how we can adequately support our team. Regardless of whether remote work was a part of your schedule pre...