Mention the islands of the South Pacific, and images of crystal blue water, palm trees and deserted beaches come to mind. What you may not consider are shipping rates, transportation problems and power outages...
NOTHING ADDS ZING to a corporation's trade show presence like a live — and often very lively — special event. So say design pros along with their savvy marketing and communications counterparts, who note a major upswing in demand for brand...
AN ISLAND PARTY is the perfect occasion for tiki torches and tropical drinks, right? Wrong — when the island in question in Alcatraz. With the infamous former prison-turned-tourist-attraction as the site for her October event, Bill Graham Special...
HAUTE COUTURE leaves many people cold. But in April, Tarzana, Calif.-based Someone's in the Kitchen helped guests warm up to the new location of a chic L.A. boutique with a gala perfectly suited to celebrities...
Party guests became movie stars at an event staged last night at Universal Studios Hollywood by Eventure of Northbrook, Ill...
Staging a spectacular event is a feat in itself. Moving that event from venue to venue is far tougher. But taking corporate events on the road is an invaluable way to connect with customers and colleagues. Here, event experts offer insights for...
The launch of a TV ad campaign for M&M candies was a sly blending of humor and branding at an event staged Thursday by Hollywood-based Rabin Rodgers Inc...
SINCE HER START in 1969 selling bus tour tickets at a Washington hotel, Linda Higgison has shown an uncanny ability to foresee and adapt to the evolving event and meetings industry. She is now CEO of Washington-based the TCI Companies, a multi...
FOR COLJA DAMS, taking his German-based company's event expertise international means more than simply setting up satellite offices. There's also the matter of mind-set — a factor that he says often differs dramatically between, for example...
FOR THE HONG KONG Travel Bureau's re-branding launch, it wasn't just the meaning of the message — that today's Hong Kong is a dynamic fusion of old and new, East and West — but the volume of the voice that mattered. “The event had to scream out...