MY years at Special Events Magazine have taught me that the social event market is practically bulletproof. The stock market can soar or swoon, yet proud parents will make sure their babies — age 3, 13 or 33 — have birthday bashes, marvelous...
A DRAMA-filled challenge for Russell Harris Event Group: produce an event involving three venues for an international audience who had seen it all before. The May 21 event was the sixth annual Buena Vista International Television Upfronts, where...
TO up the ante for interaction at its newly opened retail store in Chicago on the eve of a major kitchen and bath fixture exhibition, fixture manufacturer Kohler Co. invited 175 guests, primarily members of the media, to two hours of spa-inspired...
GALA entries are due Sept. 8, and here, Gala judges weigh in on the good — and bad — ways to get your entry noticed. All Gala entries represent hard work; read on to get insider info that will make your Gala entry a Gala winner...
Go on location for your next corporate team-building exercise. Los Angeles-based Feet First Entertainment uses its position in the heart of the film industry to offer a unique event. Groups of up to 120 people can break into teams to create a...
FROM a one-man automotive consulting business launched in Detroit in 1981, AMCI — Automotive Marketing Consultants Inc. — has grown into a $60 million-a-year event production powerhouse in the marketing of automotive brands. Based in Los Angeles...
WITH sponsors to accommodate, A-list guests to please and a high-profile client to provide with a profitable party, the Lakers Youth Foundation Casino Night is one tall order. That's why Los Angeles-based Along Came Mary relied on its greatest...
WITH a population of 1.3 billion, the fastest growing economy in the world and its role as the host of the 2008 Summer Olympics, the People's Republic of China has stepped into the spotlight of special events. Here, two American event producers...
